Rockies on magical run

Last summer, I worked at Street & Smith's SportsBusiness Journal. Throughout the course of the NBA playoffs, the Journal and Daily published several reports on the TV ratings of the playoffs and the various concerns of all the parties involved: NBA officials, networks, advertisers, etc.

The same articles were practically reprinted for David Beckham, the NHL, the WNBA. All of these fringe sports that ESPN or NBC had invested this money in seemed to not be making good on their return. The SBJ writers delved into all of the reasons why the American sports-loving demographic did not seem to want to turn on MLS or NHL.

When the Colorado Rockies and Arizona Diamondbacks made it to the NLCS, I'm sure that once again networks and advertisers collectively gulped. The Fall Classic would have at least two games on late night television and the National League Championship Series would be a week-long festival of one team that was collectively outscored over the course of the season and another team that had just two All-Stars: Matt Holliday and...um...yeah.

The only story that Will Leitch and Deadspin.com has found in this year's series is the Rockies' claim that as a Christian team, they have been blessed by God. Well the Rockies have now won 20 of their last 21 games and have transformed the city of Denver into a veritable baseball mecca. With last night's dramatic 4-1 victory in the cold Colorado elements, the Rockies stand just one win away from their first ever World Series appearance.

You don't have to ask the Rockies about the low ratings, they could care less if anyone is watching them. That's what sport should be about anyway.